Client: Sino

Items: Print ads, Leaflet, OOH, Logo, Tagline, Newspaper Cover wrap

I collaborated with Sino Group to establish a cohesive branding strategy that captured the essence of luxury living in the Kai Tak region. My direction was inspired by the sophistication of upscale New York properties, which influenced our approach to creating a unique identity for these residences. 

One Somerset Place                               2024

Client: China Merchant Plaza

Items: Leaflet, Logo, Tagline

I had the pleasure of working with China Merchant Plaza to develop a dynamic art direction for their new office space. Rooted in their established brand identity, I focused on creating a design that harmonizes the essence of Hong Kong and China. 

China Merchant Plaza                          2024

Client: Materise Homes

Items: Out of Housing, Logo, Tagline 

 I've had the privilege of leading projects that blend modern architecture with the rich history of Hanoi. My vision aims to capture the essence of luxury living while paying homage to the cultural heritage of the area. 

Masteri                                                              2024

Client: K&K Properties

Items: Photography

Oversight and artistry go hand in hand in my role as an Art Director. I meticulously styled the shots for a clubhouse photoshoot, facilitating a seamless collaboration between the client and photographer to achieve the desired vision.

One Stanley                                                  2024

Client: Kerry Properties 

Items: Logo, Tagline, Naming, Mood book, Website, Tram, Tram Shelter, Print Ad

 I aimed to create a harmonious brand identity that reflects the properties Japanese-themed interior. By incorporating wabi-sabi principles into my art direction, I aimed for a minimalist yet impactful marketing approach. 

Yume                                                                 2023

Client: The Government of Hong Kong  

Items: Video Script, Radio Script, Storyboard

I embraced the challenge of communicating critical information through an engaging lens. For this campaign addressing unlicensed property brokers, I skillfully mixed humor and dramatic elements to create a memorable public service announcement. 

Spin the wheel                                          2023

Client: Urban Renewal Authority 

Items: Tender

As an art director for the Urban Renewal Authority, my mission has been to enhance placemaking in underdeveloped areas of Hong Kong. I meticulously ensured that our tender documents were not only legible but visually appealing, employing a creative approach to graphics and layout.

​
 

URA Tender                                                  2023

Client: Vervain Properties 

Items: Logo

 I had the privilege of creating an array of logos for Vervain's new luxury residence, infusing each design with elegance and distinctive character. 

Arboria                                                              2023

Client: Swire Properties 

Items: Logo

I focused on blending the rich graphic design traditions of Hong Kong with the elegance of London's luxury property market. The result was a series of logos that capture the spirit and aspiration of upscale living.

One Park Place                                         2023

Client: SEA Group

Items: Logo

 I had the pleasure of designing logos for SEA Group's new office building, where the theme of ascension was pivotal. My designs not only encapsulate this idea but also aim to inspire and elevate the brand's identity.
 

The Cendas                                                 2023

Client: Swire

Item: Logo

My work as an art director includes the creation of striking logos for the prestigious Swire Properties Beachside Luxury Residences. Each logo not only tells a story of luxury and refinement but also strengthens the brand’s overall identity. 

​
 

White Sands Cove                                   2023